Web Strategy and Optimisation Specialist SG

Strategy and Planning
•    Build a data‑led roadmap that translates campaign intent into conversion‑optimized experiences across and related web properties.
•    Connect web strategy to commercial outcomes (applications, lead quality, CAC, ROI), clarifying success metrics and decision rights.

Execution and Experimentation
•    Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals.
•    Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation. 
•    Introduce and manage AI tools to streamline workflows, speed up analysis, generate insights, and produce layout or page mock-ups to support faster iteration.

Measurement and Analytics
•    Define and track key metrics such as conversion rate, bounce rate, funnel progression, and lead quality to guide co...