Webshop Cross Selling Specialist

Job Purpose:   What is the purpose of the job? 
A Webshop Cross-Selling specialist is responsible for identifying and capitalizing on opportunities to offer additional products or services to customers during their buying journey. Their role is to analyze customer preferences and behavior to determine relevant cross and upselling opportunities. By understanding the customer's needs and providing tailored recommendations, Webshop Cross-Selling specialist aim to enhance the customer experience and increase customer satisfaction. Ultimately, their purpose is to maximize revenue by encouraging customers to make additional purchases that complement their original buying decisions.

Principal Accountabilities

Responsibilities and Day-to-day work

You are owner of the cross-selling features/tools we have on the vidaXL webshops. Daily you are busy with “diving into the data” and using this data to “create reports”, you are “investigating new opportunities”, “Research the behavior of visitors/customers” and you “validate the new opportunities you come up with” to show if it is worth it to invest in it. You are also the “cross-selling go-to person” for all questions related to the cross-selling activities and know all ins and outs of the data available.

Deliverables

1. Increase in the main KPI Items per Order with 10% in 2024
- Come up with new initiatives to extend our cross selling
- Validate initiatives to show the potential of it
2. Clear reporting on the tools you work with and KPI’s you aim for

Key Challenges

• Starting from zero -> There is a strategy for cross selling created and some activities were done, but no solid foundation of the activities yet
• Data available -> is limited and needs to be extended
• Technical depth -> The logics behind tools used in vidaXL can be a black box and need more investigation to understand how they work 

Skills, Know How and experience

Skills/Personalities:

• Structural
• Creative
• Analytically driven
• Outspoken
• Team player
• Proactive

Experience/Knowledge:

• Marketing study
• Knowledge of Cross Selling
• Worked with data tools like Google Analytics
• Experience in ecommerce (pré)
• Knowledge of CRO (pré)

Language:

• English

Job Dimensions

Webshop Cross-Selling Specialist

Targets

• Increase items per order with 10% in 2024
• 30 experiments per year for cross selling

Team / Department: Marketing -> Webshop team -> Growth team