Website Content Manager

Does the thought of working for a heritage brand loved by cricketers, hockey players and footballers alike sound ideal for you?  If you have a passion for sport I'm guessing it does!

We’re recruiting on behalf of a well-established Australian sporting brand with a strong international presence, operating across wholesale, direct-to-consumer and B2B channels. Due to an immediate need, we’re seeking an experienced Website Content Manager to step in and take ownership of their website for a freelance or fixed-term contract. There’s strong potential for the role to become permanent for the right person.

This is a hands-on freelance role suited to someone who enjoys owning a website end-to-end, working closely with internal teams, and being part of a brand that has genuine emotional pull and global recognition within sport.
  
This isn’t a developer or technical SEO role — it’s about owning content end-to-end, driving consistency across global sites, and contributing to a strategy that reflects the brand’s identity and commercial priorities.

There is potential for this to move into a longer-term or permanent role, but the immediate focus is on securing someone who can start quickly and keep things running smoothly.

The Opportunity

As the Website Content Manager, you will:

• Manage day-to-day website content updates via CMS (WordPress or similar)
• Write, edit and maintain website copy including landing pages, product pages, FAQs and campaign content
• Ensure content is accurate, on-brand, well-structured and user-friendly
• Support campaigns, product launches and promotional activity
• Work closely with IT, marketing and design teams to align content with UX and business goals
• Maintain content governance, audits and overall site hygiene
• Liaise with external SEO partners (SEO execution is largely outsourced)

This is not a developer role, and not a pure SEO role — it’s about content ownership, clarity and usability.

What We're Looking For

You’ll ideally have:

• Proven experience in a Website Content Manager or similar digital content role
• Strong hands-on CMS experience (WordPress highly regarded)
• Excellent writing, editing and proofreading skills
• A solid understanding of UX principles and on-page SEO
• Experience navigating complex digital ecosystems — such as manufacturing, multi-region, or B2B/B2C hybrid environments — will be highly regarded.
• Experience working with web analytics tools (Google Analytics, Google Search Console) and basic SEO oversight is advantageous.
• The confidence to work autonomously and take ownership
• Availability to start immediately or at short notice

This role will suit someone who prefers working in-house with one brand, rather than juggling multiple clients agency-side.

The Setup

• Freelance / contract engagement
• Hybrid working (Melbourne-based)
• Immediate start required

If this sounds like you, upload your CV on the link below.

Please note that as much as we would like to respond to all applications, only successfully shortlisted applicants will be contacted.  We are not able to accept applications from those outside of Australia or who do not have working rights within Australia.  To help manage applications please no phone calls or dm's; apply here.