XIPHIAS Software Technologies - Digital SEO Marketing Specialist

We are seeking a results-driven Digital SEO Marketing Specialist to improve our online visibility, drive organic traffic, and enhance search engine rankings.<br/><br/>- The ideal candidate will have a strong understanding of SEO strategies, digital marketing tools, and content optimization techniques.<br/><br/><b>Key Develop and implement effective SEO strategies to improve organic search rankings<br/><br/>- Conduct keyword research, competitor analysis, and SEO audits<br/><br/>- Optimize website content, landing pages, and blogs for search engines<br/><br/>- Monitor and analyze website performance using tools like Google Analytics, Search Console, and SEO platforms<br/><br/>- Manage on-page and off-page SEO activities, including link-building strategies<br/><br/>- Collaborate with content, design, and development teams to ensure SEO best practices are followed<br/><br/>- Stay updated with the latest SEO trends, algorithm updates, and digital marketing practices<br/><br/><b>Skills & Strong knowledge of SEO (on-page, off-page, and technical SEO)<br/><br/>- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar<br/><br/>- Understanding of digital marketing concepts including content marketing, social media, and PPC basics<br/><br/>- Ability to analyze data and convert insights into actionable strategies<br/><br/>- Good communication and reporting skills</p><br/></p> (ref:iimjobs.com)