YouTube Creative Director - DTC Direct Response

Overview

We’re helping our client find a creative leader to build YouTube into a major paid acquisition channel for a fast-growing DTC minerals & supplements brand. In this role, you will lead YouTube direct-response creative from concept through production, developing platform-native ads designed to convert cold traffic at scale while shaping the brand’s creative direction on YouTube

Responsibilities

Creative Concept Development

• Generate and evolve YouTube ad concepts—hooks, angles, narrative structures, formats—that drive measurable acquisition
• Write and develop scripts built for YouTube's attention dynamics (the first 5 seconds, mid-roll retention, CTA placement)
• Bring fresh creative angles rooted in direct response principles and brand positioning
• Direct the internal creative team through ideation, briefing, production, and iteration
• Establish creative standards for what winning YouTube ads look ...