YouTube Ecosystem Growth Manager

Job Title: Senior YouTube Partnerships & CMS Integration Manager

Location: Andheri east, Mumbai (On-site)

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Role Overview:

We are a YouTube MCN looking for a senior, well-networked professional who can build, onboard, and scale partnerships across creators, content owners, vendors, and catalogues. This role is critical to expanding our CMS-linked ecosystem, driving revenue, and strengthening our YouTube operations.

The ideal candidate brings existing industry relationships, deep understanding of YouTube CMS / Content ID, and the ability to onboard partners end-to-end — from deal closure to technical integration.

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Key Responsibilities:

Partnerships & Business Development

- Identify, pitch, and onboard content partners, labels, studios, aggregators, and catalog owners

- Leverage existing relationships to bring ready catalogues into the MCN

- Negotiate commercial terms (rev-share, licensing, exclusivity, territory, duration)

- Build long-term strategic partnerships with creators, vendors, and IP owners

YouTube CMS & Onboarding

- Oversee onboarding of partners and catalogues into YouTube CMS / Content ID

- Ensure accurate metadata, asset structuring, ownership rules, and policies

- Coordinate with internal CMS, rights, and operations teams for smooth integration

- Troubleshoot CMS-related issues (claims, disputes, conflicts, monetization errors)

Vendor & Ecosystem Management

- Onboard and manage technology vendors, music distributors, rights management partners

- Evaluate vendors for scalability, compliance, and monetization efficiency

- Act as the primary point of contact between partners and internal teams

Strategy & Growth

- Develop onboarding playbooks and scalable processes for partner acquisition

- Track performance of onboarded catalogues (claims, revenue, disputes, growth)

- Identify new revenue opportunities via catalogue expansion, platform features, and formats

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Required Experience & Skills

Must-Have

- 6–10+ years experience in YouTube MCN, music label, digital media, or rights management

- Strong working knowledge of YouTube CMS, Content ID, asset types, policies, and monetization

- Proven ability to bring existing partners / catalogues (not just prospect)

- Experience negotiating content licensing and revenue-sharing deals

- Strong network across creators, labels, studios, and digital rights owners

Good-to-Have

- Experience onboarding music, film, TV, or regional language catalogues

- Familiarity with copyright law, takedowns, disputes, and claims management

- Experience working with global or multi-territory catalogues

- Prior experience at a YouTube Partner Manager, MCN, label, or aggregator

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Key Success Metrics

- Number and quality of partners & catalogues onboarded

- CMS readiness and accuracy of assets

- Revenue growth from onboarded catalogues

- Reduction in disputes, conflicts, and onboarding time

- Strength and retention of partner relationships

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Reporting Structure

- Reports to: Head of MCN / Digital Partnerships

- Works closely with: CMS Ops, Rights Management, Finance, Legal, Creator Success

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Ideal Candidate Profile

- Senior, credible industry professional with ready relationships

- Comfortable operating at both business and technical CMS levels

- Strong negotiator who understands both creator needs and platform compliance

- Entrepreneurial mindset — able to build pipelines, not just manage them