Zebra Learn- Product Marketing Manager

Profile- Product Marketing Manager 

Location- Surat 

Exp- 6+ Years 

Job Overview :

We are seeking a passionate and data-driven App Marketer to develop and execute strategies that drive app downloads, user engagement, and retention. The ideal candidate will have a strong understanding of app marketing, including user acquisition campaigns, app store optimization (ASO), and in-app engagement strategies.

Your contribution to the team:

● Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive the adoption and engagement of our mobile app.

● Responsible for managing online advertising and display campaigns, preferably third-party app advertising campaigns with mobile ad networks.

● Planned, executed, and managed the daily content of various channels (local and  international), including social media, mobile apps videos, etc.

● Creating strategies for generating bold and innovative ideas for growth via paid channels.

● managing advertising campaign execution, creating and optimizing campaigns,analyzing trafc data, and solving problems).

● Responsible for tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the trafc by source, and return on investment.

● Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

● Identify and manage new and existing content providers, including both individuals and financial corporates.

● Responsible for new customer acquisition via our mobile app.

Must have experience and skills:

● Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc.

● Worked on Google Analytics, Appsyer, Clevertap, and other popular tools for mobile attribution, acquisition, and re-engagement.

● Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.

● Should understand the concepts of the Lifetime value of a user (LTV) and its application.

● Must have experience in delivering customer acquisition growth and optimization across key metrics.

● At least 4+ years of experience in App Marketing/ digital marketing/ nancial editorial /Content Management.

● Data-driven mindset with excellent analytical and problem-solving skills.