Zonal Sales Manager

This role is for one of the Weekday's clients

Salary range: Rs - Rs (ie INR 20-30 LPA)
Min Experience: 15 years

Location: Bangalore

JobType: full-time
Zone Coverage: Karnataka, Telangana, Andhra Pradesh, Kerala, Tamil Nadu

Experience: 15–20 years total experience, with at least 4–5 years in a Zonal or Regional Sales leadership role

Industry Preference: Adhesives or allied building materials industry preferred

Sales Background: Mandatory experience in Channel Sales

Team Handling: Proven experience managing teams of RSMs and ASMs

Geographical Exposure: Must have managed multi-state operations covering a minimum of 3–4 states within the zone

Language Skills: Fluency in English and relevant regional languages

Requirements

Roles & Responsibilities

Business Growth & Revenue Leadership

• Own overall topline growth across Primary, Secondary, and Tertiary sales for the entire zone.
• Lead and manage multi-state operations through a team of Regional Sales Managers and Area Sales Managers.
• Design and execute zonal sell-out initiatives, promotional programs, and market activation plans.
• Drive Key Account Management for distributors, key dealers, institutional customers, and key contractors.
• Achieve zonal sales growth through structured planning, market indexing, conversion tracking, and effective deployment of resources.
• Identify and scale core and focus products by analysing market trends and ensuring execution through the regional sales team.
• Increase market share through data-driven insights, competitive analysis, and trend monitoring to ensure sustainable growth.
• Review business performance metrics regularly to enhance operational efficiency and effectiveness.

Collections & Credit Control

• Ensure healthy receivables and strong cash flow across the zone.
• Monitor distributor payments and ensure timely collections with minimal or zero overdue exposure.

Customer & Channel Excellence

• Enhance customer and consumer experience by ensuring complaint resolution within defined turnaround times.
• Build and strengthen long-term relationships with key customers, distributors, and channel partners.

Distributor Network Management

• Build, expand, and sustain a strong distributor network across the zone.
• Identify coverage gaps and improve market reach through structured distributor onboarding and engagement.
• Drive distributor loyalty programs and initiatives to support partner growth and long-term retention.

Demand Planning & Forecasting

• Lead accurate demand forecasting in collaboration with Regional Sales Managers to ensure optimal stock availability.
• Coordinate closely with supply chain and commercial teams to align demand plans with business requirements.

Cross-Functional Collaboration

• Work closely with internal stakeholders including Retail Sales, Product Teams, Services, Commercial, and Marketing to improve sales execution and service delivery.

Team Leadership & Capability Building

• Lead, mentor, and develop a high-performing team of RSMs and ASMs.
• Provide regular coaching, performance reviews, and development feedback.
• Ensure optimal manpower utilization to achieve zonal business goals.
• Build leadership capability within the team to support long-term growth and succession planning.

Key Skills

• Zonal & Channel Sales Leadership
• Distributor & Key Account Management
• Business Planning & Market Expansion
• Team Development & Coaching
• Sales Performance Management