Zonal Sales Manager

Urgent Opening: Zonal Sales Manager (ZSM)

Job Details :
Designation : Zonal Sales Manager (ZSM)
Job Location : Delhi Headquarter 
Note: Candidate should handle North India  with strong experience in these markets.

Role Objective :
The Zonal Sales Manager (ZSM) will lead sales operations across South India, driving primary and secondary sales targets for OTC/Consumer Healthcare products, ensuring strategic execution, team leadership, and alignment with Sun Pharma’s vision.

Total Experience :

• Minimum 12 + years in OTC/Consumer Healthcare/FMCG sales.
• Proven success as Area Sales Manager (ASM) or Field Sales Manager (FSM), consistently surpassing sales targets.
• Prior experience in South India markets as ASM / FSM / RSM /  ZSM preferred.
• Expertise in managing stockists, distributors, and frontline sales teams.

Key Responsibilities :

• Develop and execute zonal sales strategies to achieve primary and secondary sales targets for OTC/Consumer Healthcare products.
• Lead, mentor, and supervise ASMs and FSMs to drive sales performance and trade activations.
• Ensure brand-wise coverage and penetration to meet sales goals.
• Build and maintain strong relationships with distributors, stockists, and chemist outlets.
• Oversee trade activations, promotional schemes, and Below-the-Line (BTL) activities.
• Conduct training programs for ASMs, FSMs, and Sales Officers to enhance product knowledge and sales skills.
• Perform bottom-up sales forecasting and strategic planning.
• Monitor distributor stock levels to ensure freshness and market hygiene.
• Ensure timely, accurate reporting of sales, market activities, and competitive intelligence.
• Manage CRM initiatives and loyalty programs, relaying feedback to senior management.
• Resolve queries from ASMs, FSMs, and field teams, coordinating with headquarters.
• Conduct market surveys to identify opportunities and drive growth.
• Foster a culture of performance, accountability, and continuous learning.
• Utilize Point of Sale materials and ensure effective merchandising.
• Monitor and process claims, ensuring timely resolution.

Eligibility Criteria :
Education : Graduate in any discipline.
Skills : Excellent communication, leadership, and interpersonal skills; strong stakeholder management; computer literacy for online reporting and analytics.
Experience : 12+ years in OTC/OTX/Consumer Healthcare sales, with a proven track record from leading companies.
Industry Preference : Candidates from reputed OTC/OTX/FMCG companies preferred.